Forget Russian figure skater Julia Lipnitskaia spinning in a blur with her leg impossibly held straight up against her ear. The sight of skier Bode Miller collapsing with emotion at the end of a race dedicated to his brother while NBC cameras lingered uncomfortably on the long shot. Or even jubilant Noelle Pikus-Pace climbing into the stands to race into her family’s arms after her silver medal finish in the Skeleton.
The image that stands out most in my mind during the broadcast of the 2014 Winter Olympics? The Cadillac commercial with a boxy, middle-aged white guy in a fancy house striding purposefully from his luxurious swimming pool to his $75,000 luxury Cadillac ELR parked out front while extolling the virtues of hard work, American style.
“Why do we work so hard? For stuff?” actor Neal McDonough asks in the commercial that has been playing without cease. “Other countries work. They stroll home. They stop by a café. They take the entire month of August off. “Off,” he says again, to reinforce the point.
Kati Marton (Norman Jean Roy/Vogue)
“Why aren’t you like that? Why aren’t WE like that?”
The first time the commercial aired during the Opening Ceremonies in Sochi, the slight pause after those two questions made me hopeful. I sat up to listen closely.
Was he about to say – we should be more like that? Because Americans work among the most hours of any advanced country in the world, save South Korea and Japan, where they’ve had to invent a word for dying at your desk. (Karoshi. Death from Overwork.) We also work among the most extreme hours, at 50 or more per week. The Bureau of Labor Statistics reports that the average American works about one month more a year than in 1976.
Was he going to say that we Americans are caught up in what economist Juliet Schor calls a vicious cycle of “work-and-spend” – caught on a time-sucking treadmill of more spending, more stuff, more debt, stagnant wages, higher costs and more work to pay for it all?
Would he talk about how we Americans, alone among the advanced economies, whose athletes are competing between the incessant commercials with such athleticism and grace, have no national vacation policy. (So sacrosanct is time off in some countries that the Court of Justice of the European Union ruled in 2012 that workers who get sick on vacation are entitled to take more time off “to enable the worker to rest and enjoy a period of relaxation and leisure.”)
American leisure? Don’t let the averages fool you, he could say. While it looks like leisure time has gone up, time diaries show that leisure and sleep time have gone up steeply since 1985 for those with less than a high school degree. Why? They’re becoming unemployed or underemployed. And leisure and sleep time for the college educated, the ones working those crazy extreme hours, has fallen steeply.
Americans don’t have two “nurture days” per child until age 8, as Denmark does. No year-long paid parental leaves for mothers and fathers, as in Iceland. Nor a national three-month sabbatical policy, which Belgium has.
Instead of taking the entire month of August off, the most employers voluntarily grant us American workers tends to be two weeks. One in four workers gets no paid vacation or holidays at all, one study found. And, in a telling annual report called the “Vacation Deprivation” study, travel company Expedia figures that Americans didn’t even USE 577 million of those measly vacation days at all last year.
Center for Economic and Policy Research, May 2013
So as I watched the Cadillac commercial, hanging onto that rich white guy’s pause, I was hoping he’d make a pitch to bring some sanity to American workaholic culture. It wouldn’t have been a first for the auto industry. Henry Ford outraged his fellow industrialists when he cut his workers’ hours to 40 a week. (Standards in some industries at the time were for 12-hour workdays, 7 days a week.) Ford did so because his internal research showed 40 hours was as far as you could push manual laborers in a week before they got stupid and began making costly mistakes. He also wanted his workers to have the leisure time to buy and use his cars.
The rich guy takes a breath and smirks. We work so much “Because we’re crazy, driven hard-working believers, that’s why.”
Bill Gates. The Wright Brothers. Were they crazy? He asks. We went to the moon and, you know what we got? Bored, he says.
“You work hard. You create your own luck. And you’ve gotta believe anything is possible.” Fair enough. “As for all the stuff?” he says as he knowingly unplugs his luxury electric car, “that’s the upside of only taking TWO weeks off in August, n’est ce pas?”
Cadillac spokesman David Caldwell told me to lighten up, that the ads were meant to take a playful poke at the European luxury car makers who have dominated the market for decades. “And at least it’s gotten your attention,” he said.
You know what really needs attention? What working like crazy and taking no time off really gets us:
1. Sick. Americans spend almost twice as much on health care per person than people in other advanced nations – paying out of pocket, while other countries pool resources — and we suffer more injuries and illnesses and die younger, the National Research Council and Institute of Medicine report.
2. Stressed. America may be the richest nation on earth, but the World Health Organization has found it is also the most anxious, with nearly one-third of all Americans likely to suffer from anxiety in their lifetime.
3. Stupid. In a study of brains using functional MRI technology, scientists at the Yale Stress Center have found that subjects who both lived through stressful events (and who hasn’t?) and felt stressed out had smaller brain volumes than less-stressed subjects in critical areas of the prefrontal cortex that govern thinking, planning, decision making, learning and remembering.
4. Off Balance. The United States ranks toward the bottom of the Organization for Economic Co-Operation and Development’s work-life balance scale. And a growing number of Americans report feeling rushed, pressed for time, that they don’t spend enough time with their families, and at the end of the day, haven’t gotten to all the things they needed to do, much less wanted to do.
5. Disengaged. Gallup estimates that 70 percent of all workers are disengaged from their jobs, costing between $450-$550 billion each year in productivity. And although American productivity looks mighty in international comparisons, slice that productivity by hours worked, and the United States falls several rungs – in some years even below those countries whose workers stroll home in the evening after a shorter, more intense work day, stop by a café and take the entire month of August off. Off.
So yes, America, work hard. Hoo-ah American ingenuity, gumption and drive. But remember that inspiration comes in the shower, on a walk, in a moment of rest, not when your nose is to the grindstone. It’s just the way our brains are wired.
Remember that even hardworking Bill Gates typically gives himself Think Weeks, cloistered away twice a year, owns an island off Belize, vacations in Croatia, plays bridge and tennis to relax and reads in his palatial library. The hardworking Wright Brothers were only able to invent the first flying machine because they took a break from their busy bicycle shop, leaving Ohio to camp out in North Carolina’s Outer Banks in their leisure time for months.
And for all the hard work and effort on display every night for the past two weeks, these are the Olympic Games after all.
And remember, rather than working so hard to have stuff, better to work to have leisure, the Greek philosopher Aristotle said, upon which happiness depends.