LinkedIn founder Reid Hoffman gave a speech today about how entrepreneurs can “invent the future”. Speaking at the South by Southwest Interactive conference in Austin, he recited a list of 10 rules of entrepreneurship.
Hoffman, who is now a partner at venture firms Greylock Partners, cautioned that he “reserves the right” to change the list later on. But for now, here are his rules:
- Try to create “disruptive change” — “It’s got to be something that changes an industry.” As one rule-of-thumb on how to judge whether your idea is disruptive enough, Hoffman said it should take $10 revenue and replace it with $1 of revenue, because that’s creating opportunities for new ecosystems.
- “Aim big” — Hoffman argued that it usually takes the same amount of work to run a the small…
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