I, the Consumer: An Open Letter To Capitalist Enterprise
I am the consumer, your immediate or ultimate customer, the beginning and end of everything you do. Every activity, every function, and every operation your enterprise performs.
I’ m the beginning and end of your R&D;
the beginning and end of your production;
the beginning and the end of your branding and marketing;
the beginning and the end of your warehousing;
the beginning and end of your distribution;
the beginning and end of your retailing;
the beginning and the end of your sales and customer service;
the beginning and end of your financing;
and the beginning and the end of your accounting and control.
Your labs, your offices, your factories,
your warehouses, your distribution centers,
your retail outlets, customer service, repairing outlets, and your finance and accounting departments exist because of me, to serve and accommodate my needs and desires.
I’m the beginning and end of everything your partners and suppliers and their own partners and suppliers do; every activity, every function and every operation they perform; their own factory and office facilities; their own warehouses and retail outlets; and their own finance and accounting departments exist because of me.
I am your immediate or ultimate boss, and the boss of your managers, and employees; the boss of your lab manager and researcher; the boss of the factory manager and floor employee; the boss of the warehouse manager and employee; and the boss of your supermarket and its employees.
You all work for me.
I’m the one who puts you in business and out of business.
I’m the one who pays each and every one of you.
I’m the one who writes your dividend check. I’m the one who pays the salary, bonuses and the healthcare and retirement benefits of your managers and employees.
I’m the one who pays their healthcare and retirement benefits.
I am the boss of your partners and suppliers, and the boss of their own partners and suppliers.
I keep all of them in business, and pay for their profits and for the salaries, the bonus, the health insurance, and the pension contributions of their managers and employees.
I, the Consumer
Never take me for granted like a hostage in a prison cell. I do have a commodity that each and every capitalist wants: money. You have a commodity that not every consumer wants. I can take my money and buy the products of your competitors. I can turn to the products of competing sectors. And I can take the money off the table, refusing to buy your products altogether.